Released on: October 8, 2007, 6:01 am

Press Release Author: Nitin Agarwal

Industry: Food & Beverage

Press Release Summary: iFood.tv today proudly announced the addition of Lauren
Groveman, the world renowned kitchen evangelist, to its panel of chefs


Press Release Body:
Visit www.iFood.tv and catch the family, lifestyle, and food expert share her expertise


New York, Oct 8, 2007: Looking for an easy way to learn cooking that is sweet,
loving, and utterly delicious? Your search ends here! iFood.tv
(http://www.ifood.tv), an online video community of food lovers with over 11 million
hits a month, today proudly announced the addition of Lauren Groveman, the world
renowned kitchen evangelist, to its panel of chefs. Blessed with a special gift to
string families together in a warm, delicious manner, this highly celebrated cooking
and baking instructor, lifestyle advisor, eminent radio and TV personality,
columnist, and cook book author will now lend her expertise to the iFood.tv
platform.

Commenting on this development, Alok Ranjan, CEO, iFood.tv said, "We, at iFood.tv,
are driven by the mission to offer a simple, homely, cooking experience to our
viewers, and there is no one better than Lauren Groveman when it comes to this.
Lauren has transformed the lives of millions with her pragmatic yet loving approach
to cooking, making food a beautiful medium to connect and bond families emotionally.
We are honored to have her among our panel of chefs and are confident that her
esteemed presence will push iFood.tv to new heights of popularity".

A strong proponent of using cooking as a medium to enhance home life, increase
family togetherness, and add a healing touch to people's lives, Lauren's recipes,
videos, and columns would are already available on the iFood.tv platform
(http://www.ifood.tv/lauren_groveman).

Expressing her views on joining iFood.tv, Lauren Groveman, said, "Given the
exceedingly fast pace of life today where each one of us is struggling to earn a
livelihood, maintain a certain quality of life, and yet keep the family ties alive,
something as basic as food can play an incredibly soothing role. I am glad that,
through the iFood.tv platform, I have got an opportunity to share my culinary
skills, as a medium, to rejuvenate love and togetherness in families across the
globe. With the internet actually making the world flat and enabling knowledge
sharing and dissemination with the click of a button, iFood.tv certainly complements
my endeavor to spread the message of a 'delicious life simple and easy to achieve'
far and wide."

About Lauren Groveman
Lauren Groveman is an internationally acclaimed family lifestyle and food expert. A
multifaceted personality, she believes in using food as a catalyst for positive
change. She currently serves as the President of Lauren Groveman's Kitchen, Inc.
where she teaches non-vocational cooking and baking, and Founder and President of
Hands-On-Food, Inc., a unique not-for-profit organization dedicated to developing
special cooking and nutrition programs for inmates and low income social groups.
Lauren has also hosted and contributed to television programs on a variety of local
and national TV channels including MSNBC, CBS, NBC & Discovery. She is currently
the host/producer of the James Beard Award-winning \"live\" talk-show Food, Family &
Home \'Matters\' with Lauren Groveman. She has also authored cookbooks and given
appearances as a motivational lecturer at many family seminars. Lauren is based in
New York with her husband and three children. For more information on Lauren, please
visit www.LaurenGroveman.com

About iFood.tv (www.ifood.tv)
iFood.tv is a distinctive and rapidly growing online video community of food lovers.
Started in Jan 2007, this unique food driven platform has taken the web 2.0 world by
storm with over eleven million hits a month in a short span of its existence.
Inspired by the mission to 'Serve food lovers simply,' iFood.tv offers a single
platform for food related infotainment and social networking to millions across the
globe. Whether you are a professional chef or a simple food enthusiast, you can
share and enhance your culinary skills through video cooking shows, blogs and
forums; find and meet "taste buddies"; discover exciting restaurants and enjoy
interesting food shows and events on this multifaceted platform. In addition, you
can also upload your own videos on iFood.tv, start a personal channel and embed your
own channel on your website. So don't be left behind. Log on to www.iFood.tv and
enjoy a superlative food experience like never before.

Media Contact

Nitin Agarwal at media@ifood.tv
www.ifood.tv

This press release is distributed by
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Contact Details: Nitin Agarwal at media@ifood.tv
www.ifood.tv